1) We value individual and collective creativity, innovation and entrepreneurship.
2) We believe the creative arts can enrich society by enabling people to lead more fulfilling , rewarding and sustainable lives.
3) We believe in good governance, transparency and accountability, with high standards of ethics and integrity.
4) We recognize and reward creativity and innovation.
5) We embrace difference and diversity, and are committed to inclusion and the development of indigenous people.
6) We are accessible to people with differing profiles and aspirations.
7) We treat all individuals with dignity, respect, and fairness.